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DAVID KIRSCH IN A NEW YORK MINUTE

Get the latest buzz on David Kirsch plus a few “New York Minutes’” worth of tips, tricks and inspiration for your wellness journey.

David Kirsch on badvertising and making the choice to eat healthy...


Tuesday, February 08, 2011

I for one am tired of looking at the plethora of fat-laden treats that frequent every newspaper I have read in the last two weeks.  Whether it is watching American Idol auditions as it crosses America, or walking the streets of Manhattan with my daughters, America is facing a huge - pun intended - epidemic!!  With over 50% of Americans obese, it is clear that something has to be done now!  

It always amazes me the most frequently watched channel in the cardio room of my gym, is the Cooking channel. Hours of unhealthy, high caloric, fat laden recipes … Bon Appetit’s advertisement for raw sugar - with a recipe for brownies being touted as the ultimate break-up cure … Type 2 diabetes is on the rise along with other weight related diseases … Too many in America are fat and getting fatter!  

It is time to stop the madness.  Magazines, newspapers and even the networks, need to take action and act responsibly. Stop facilitating the decline in the health and wellness of our country. I don't mind seeing a recipe for baked chicken wings (New York Post, February 5, 2011), but why not have a healthy alternative on the same page. Healthy food can be tasty, sexy and quite satisfying. I've spent the last 25 years cooking that way.

We all have a choice. As a single parent of 17 month old twin girls, I take great pride in cooking all of their meals.  I make sure to prepare healthy, mostly organic, nutritious and delicious meals for them. I feed them the way I eat. I have chosen to break with the trend and convenience of fast foods. You can all do the same. It starts with our kids. We have a responsibility to teach, nurture and help them thrive.

Here are some common myths I'ld like to debunk:

1.  “Healthy food is bland and boring." With the right preparation, it is anything but.

SPICE IT UP!!  I love using crushed red pepper, cayenne pepper and my favorite – Dijon mustard.

2.  “It is too expensive to cook healthy food.”
If you weigh the cost (to our health and society) of eating unhealthy, you'll realize that the "Baconator" really isn't worth it.

3.  “I don't have the time to prepare healthy meals.”

Think ahead – make Sunday your preparation day.  Turkey burgers, chicken breasts and soups can be made ahead. I have created and tested hundreds of healthy, delicious and nutritious meals that take no more than 30 minutes to prepare.

It's not too late. Let's make 2011 the year we started (or continued) to take care of ourselves and the people we love.

Eat to live, don't live to eat!!  Choose the foods that will empower you and fortify you. DK



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